Join associates of genre 2025report: mediating millennials as the first sustainability generation
our story: we bridge the first 150 years of the wilson family's (Queen Victoria's change to commonwealth) purpose at The Economist 1993-1843 with 40 year future histories -whilst first published in Norman Macrae's entrepreneurial revolution surveys at The Economist from 1962, the macrae family from 1984 started independently writing up
Sustainability's countdown genre from 1985 with the 2025 report (concise future to 2025 published in various languages to 1993 swedish version;
in parallel we produced the biography of von neumann in American and translated into Japanese as recently as 2021;
when norman died his library was mainly adopted by adam smith scholars at glasgow university who are now publishing 2 journals : sustainability & social business modeling and new economics;
additionally the japan ambassador to bangladesh arranged for us to meet fazle abed and 15 young journalist trips later we have filed
the 30 collaborations fazle abed wanted partners of billion village women to continue at and

we welcome ideas on how to complete the genre so that millennials everywhere are uniting sustainability development solutions by 2025 -
eg we love endorsing solutions such as the gandhi family's end illiteracy in 30 hours (90 by 20 minute coaching sessions) see : Yamada's food masterclass -or ask for personal intro
IF YOU CAME FROM LINKEDIN PLEASE CLICK HERE OR here for friends of Zeebe (neSophia's) humanity or here for lunchbox
FA- dear friend and one of Glasgow Moral engineering's greatest : spent 50 years building an education system from cradle to grave for the most entrepreneurial women nature ever did see - help with the 36 collaborations that are his legacy - clues first 5 SDGs and 3 xfactors- go gree; humanise AI; map ifrastructure as if gobal vilages need borderless connectivity for life critical entrepreneurship to blossom

Saturday, December 25, 2021


 Hello I am the surviving son of the family of Norman Macrae - arguably the 20th Century's most purposeful future historian (see footnote). I am writing as we are aiming to rebrand all my father's frameworks as : these include "entrerpreneurial revolution" and 2 Asia Rising models first approved by President Kennedy in 1962. While these have various names my father would term these miraculous development models for billions of people as 1 women empowered rural keynsianism and 2 multi-win coastal hi-tech supercity.  We also have 2 journals edited with Adam Smith Scholars out of Glasgow University which is where I mainly relocated dad's library after his death in 2010..Two of dad's scoops in the 1950s were meeting Von Neumann whom he became biographer of and being only journalist at Messina's birth of European Union. Later it was Romano Prodi who mainly translated Entrepreneurial Revolution into Latin languages. I am writing to ask if our work might be convergent with any of your projects including the forbidden curricula I note you may be piloting out of 

Most of Dad's prodigies at The Economist died early and from my viewpoint after its first 150 years it lost its founder James Wilson's purpose which had been SDGs 1 and 2 in the context of changing the English Constitution towards Commonwealth and/or Adam Smithian future purpose. Among partnering contemporaries Giffoird Pinchot and the Naisbitts are still inspiring people and while he won't remember father helped Klaus Schwab in the early days when Davos was about skiing in the morning and hosted roundtables in the evening.

My father's preference to be identified as a future historian evolved first from being a teenage navigator in allied bomber command Burma campaign - and hoping for better futures for next generations. Being  in the last class of Keynes by which time Keynes final chapter of General Theory was declaring that the world would be increasingly locked in by the handful of Economists whose theories became constitutional law. Alost as soon as analytic power started increasing 100-fold per decade father got alarmed by an ever increasing takeover of the profession by short-term number crunchers hiring themselves out to vested interests. While I am a statistician DAMPT Corpus Christi- I dont have my father's intellectual capacity. Nonetheless  having lived through the exponential timelines we started debating in 1984 I do feel that the 2020s is last chance decade for youth to ever be the sustainability generation. I am writing from Bethesda MD 

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