GlobeScan Insight of the Week

Worries About Water Strongest in the South Seriousness of Water Shortages, “Very Serious,” by Country, 2020         Although people in all 27 markets surveyed tend to be at least somewhat concerned about fresh water shortages, these concerns are much more intense among those living in Southern Europe, Latin America, Africa and the Middle East. In contrast, Asian respondents tend to be the least worried about a lack of fresh water. Strong concern about water cuts across all demographic groups, with people of all ages and socio-economic status similarly worried about the issue. Notes: Question wording: For each of the following possible global problems, please indicate if you see it as a very serious, somewhat serious, not very serious or not at all serious problem: Shortages of fresh water. Data source: GlobeScan Radar, our 27-country, 27,000-person public opinion study on views of business, government and NGOs, issues tracking, and shifting societal expectations.         Download this Insight View all Insights